Friday, January 16, 2004

THEY'RE JOKING, RIGHT?: Coca-Cola have announced the pricing for their legal download site and seem to be quite proud that you can download a full album for "as little as GBP6.40." They're joking, surely? You can walk to a shop and buy an album on CD - a decent one, like the TLC best of, say - for a fiver, and that's been pressed, put into a little box, put into a bigger box, driven around the country, put into storage, driven about again, carried into a stockroom, sat on a shelf, had staff move it around, price it up, take your credit card, smile, put it in a little bag and god knows what else happens to it. Downloads have absolutely no reason to cost more than the actual, physical CD, and a site that boasts that its lowest pricepoint is higher than the price of records in Virgin or Tesco seems to be just a little under-researched to our minds. And as for the claim that it's the "first consumer-branded legal download site" (we presume they mean in Europe, and we presume by 'consumer branded' they mean branded under a brand used for other stuff) - well, whoop-de-woo. How brilliant. I've been waiting for a consumer branded legal download site to come along. All those non-consumer branded ones were just so freaking scary. I mean, I'd not trust my credit card details to a company whose logo hadn't cropped up on at least three other products in at least two product sectors.

For the very last time: Ben Shaw's Suncharm Cola so beats Coke's ass.


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