Saturday, October 01, 2005

SOAPING THEMSELVES UP

In what we believe is known as a "shameless sell-out", the Rolling Stones have signed a deal to market themselves through daytime soap Days of Our Lives. One of their songs will be played remorselessly as a love theme.

Oh no, apparently it's not selling out at all:

Cheryl Berman, chief creative officer for the Leo Burnett ad agency, said "Selling out has changed. Selling out means you're doing bad creative."

No it hasn't changed, you silly pie-chart-spewer. You might desperately want to think you can repackage the idea of selling out from being "sucking satan's cock for the money" to "not satisfying satan when you suck his cock for the money", but actually, selling out has nothing to do with the quality of what you get at the end of it. If you're doing a promo for British Nuclear Fuels, you're still doing a promo for BNFL, even if it has dancing hippoes in blue sparkly tophats.

However, this isn't, as Reuters fears it might be, "the ultimate sellout for the Stones". That would have been when they flogged Start Me Up to Microsoft to push Windows 95.


3 comments:

Miss Templeton said...

One cannot say that the Chieftains haven't produced their share of true Irish traditional music, but somewhere along the way they became the house band for a series variety show albums featuring guest vocalists and sampling different genres of music where fiddle and flute could be found.

And from this formula arose Long Black Veil, featuring Mick and Keith doing their thing on the Rocky Road to Dublin with Paddy Moloney and the gang gamely pounding away on the melody in the background. It's as enjoyable as you can imagine.

Hard to say who pleased Satan the most on that deal, but with the Chieftains on record (much earlier in their careers) as being firmly opposed to bands that mixed the tradition with rock music, I'd say it was on their doorstep that a lovely, if slightly sulphurous, bouquet of red roses appeared the next morning.

Anonymous said...

Really, the Rolling Stones have sold out so many times by now that it's hard to even pinpoint where they started.

Anonymous said...

Good call on the Chieftains, Miss. I was tempted to enjoy their Raglan Road -- the Chieftains? Van The Man? the prettiest song my brain had recently heard? -- but it turned out to be little better than their "I'll Tell Me Ma" with the Corrs.

Really, the Rolling Stones have sold out so many times by now that it's hard to even pinpoint where they started.

Okay, so I'm starting the bidding very low: here, with their '60s Rice Krispies jingle.

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