It's not, of course, the first time Chris Martin has been caught living a life that doesn't match up to the pretty slogans he writes on his hands - let's not forget he drives an SUV, but even so, it's a special kind of surprise to discover the Make Poverty History man charging up to USD160 for a gig in Chile.
His excuse, frankly, is as weak as his music:
"The price is a little embarrassing. When you are a famous band, a lot of things happen that you don't know about."
Actually, Chris, it's not "a little embarrassing" - it's shameful. And to try and bluster that you "didn't know about it" - what, you don't sign contracts for this sort of thing? Nobody looks over the financial plans before you sign on the dotted line? - is both unbelievable and unacceptable.
Of course, the way to dig yourself out of this hole is quite simple: do a couple of free gigs at the same time, distributing tickets amongst the locals. It might wipe out your profits, but - hey - you're not a profit-motivated kind of guy, are you?
Then we'll have a chat about the carbon impact of playing a gig in Chile, shall we?