Last year, Keane released a single on USB stick; now, Island are trying to push the novelty again with a Fratellis single on USB. Island are still trying to suggest it's exciting:
"If demand really does start to take off, it may well become viable to think about releasing selective albums on USB as well, especially if they were to become eligible for inclusion in the chart."
But, aside from novelty value, what's the point? You can't play them on standard CD players, but you still have to go down a shop to buy them. They're much more expensive to produce than standard CDs, record shops have no way of displaying them easily and they burn through more resources than proper records. Why do we need a pointless format?