The team behind Grease Is The Word are trying to take comfort anywhere they can find it, in their battle with Any Dream Can Do:
"We might be behind in the ratings but our sales are best."
In other words: they're selling more tickets for the show their winners will appear in - five million pounds worth.
Well done, ITV. Of course, Grease is playing in a venue with a capacity of 1232 against Joseph's 1050. And it's booking through to the end of February, while sales for Joseph are only being made through to the 5th of January. And the ticket prices for Grease are spread between £20 and £55, while the Jospeh prices run between £15 and £49.50. So, in other words, Grease has managed to make more money by, erm, selling more seats, for more nights, at higher prices. Well done, everybody.