We know that the first Blur-Oasis chart battle was at least 75% marketing scheme, but at least there were actual hostilities to build the coverage around. More surprising was Jon Wilde's Comment Is Free piece yesterday which predicted a new battle, providing, presumably, a Dunkirk to the Roll With It/Country House Paschendale:
And what is this guess based on?
Partly, Noel Gallagher's comments back in January that Oasis were planning a "massive album" and that he was "counting down the minutes" to the release - although what with it already being May now, he must have been counting down like those irritants on coach trips who think its witty to start "there were fifty thousand green bottles, sitting on the wall..."
And, partly, a chat with Alex James:
So, that's a mad promise from a famous idiot that he's about to create a massive work of art (Wilde, surely, knows that the first stage in the genesis of any Oasis album is for Noel to over-claim for it) and a vague possibility that Graham Coxon might give up his hard-won peace to return to the belly of the beast.
Jon isn't, by the way, warning of the threat: when it comes to Britpop wars, he's in the camp of "a good battle will clear the air and sort things out":
Yes. On the other hand, it might leave the UK music industry looking faintly ridiculous, as men old enough to know better fight over a prize that has long since lost its sparkle - with chart glory the Deirdre to Noel's Ken Barlow and Damon's Mike Baldwin.
It seems, though, that Alex James still broods:
Which would make sense, were it not for James' poor grasp of military strategy - a campaign is a part of a larger war, not the other way round. But still worrying about the spat twelve years on, Alex? The sparks of interest are going out, all over Europe.