Wednesday, May 09, 2007

Smells like Xtina spirit

We'd have thought that Christian Aguilera might have decided to abandon the Britney Spears playbook by now, but, no, she's still aping her one-time rival, move for move. So it is that the world is preparing itself for Aguilera - the perfume. It's going to be called Simple. Sorry, Simply. And they're clearly pitching it as a gift gormless blokes will buy their for their unfortunate girlfriends:

Presented in a curvy glass bottle, intended to mirror the singer's silhouette, the fragrance will be supported by a print ad campaign featuring Aguilera's bare back painted with a black lace design.

It features the tagline: "Sometimes it's all you need to wear".

A;though, frankly, why you'd need to bother with a dab of toilet water behind your ears if you've already got your knickers off is beyond us. Still, nice to see exactly what the mature Christina is like now she's no longer relying on sex appeal to sell.


3 comments:

James said...

the fragrance will be supported by a print ad campaign featuring Aguilera's bare back painted with a black lace design

What, the words to 'Agadoo'?

simon h b said...

You could be onto something there, James - didn't the follow up to Agadoo, Superman, feature a line about "give it a spray?"

James said...

I think it did, you know. That's the marketing stitched up then - Some people charge a fortune for this stuff...

Warning: Product may contain pushed pineapple, ground coffee

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