Everyone who had been predicting a Spice Girls reunion at any point in the last decade will now be going "told you so", as it's official.
Melanie Chisholm, you have let us all down.
Or, as she puts it:
"I think really all of us have had our fears and doubts but we feel that the time is right."
I suppose it must be hard to keep saying "no" when your former colleagues are struggling for cash and being offered hundreds of thousands of pounds.
As decisions go, this is the second worst they've made, just behind the "let's carry on regardless" when Geri quit originally.
The picture promoting the reunion shows the main problem they've got - back in their day, although each had their own character - okay, their own in the sense that it was created for them alone - they looked like a coherent whole. The way that, say, Waitrose's range of canned vegetables might all have different labels, but clearly come from the same range.
Now, though, they look so random and disparate that they could just be a bunch of people going in to the Big Brother house. It reminds us of Jennifer Saunders in Happy Families, where, in order to try and make it not look like the same actress was playing all the sisters, through costume and prosthetics she ended up with none of the family looking like they were even related to each other.