Kanye West loves his work, you know. And do you know why? Because he's real, dammit. And he's not just real, he's further along the scale of real than anyone:
Presumably he means "harder" in the "not wearing a shirt in cold weather" sense rather than difficult, as it's hardly news that shooting a bloke (which, as Phil Oakey pointed out, takes seconds) isn't quite as involved as an EU-regulation defying 365 day shift.