When, we'd suggest, it is the "million pounds", which Jonathan Ansell has supposedly signed to Universal for.
A classical singer, who was in the ridicule-stained G4, signing for a million pounds to a record company in 2007. Obviously, this is an accountant's million, rather than a large stack of actual cash:
"It's been an amazing journey to this point and I think, at the start of this new chapter in my career, anything is possible. Three years ago I was at music college and I went on The X Factor with some mates for a bit of fun, and now I've got my own deal.
"I never, ever expected to be able to do an album with anybody, let alone on my own. I just wanted to be able to earn my living as a singer in whatever way. So I'm completely blown away."
An interesting quote - just a "I do the music I like and if anyone else likes it, that's a bonus" short of containing every new-signing cliche in the book.