After all this time on the air, and Virgin Radio is still behaving like it isn't quite sure what it is. Having seemed to be rolling inexorably down the direction suggested by Tony Hadley presenting old songs, the station has now picked up JK and Joel - adding to the signing of Iain Lee last week.
Programme director David Lloyd tried to explain how they'll fit at the station:
"I think commercial radio can do a lot better at weekends. So much of the time it seems to be an area that we don't spend too much time worrying about, but we want to put the energy back in weekends in a number of ways.
"Iain Lee was the first salvo fired, and JK and Joel are the second. When you are up against Jonathan Ross you need to do something more, and we are putting significant investment into weekends."
Since JK and Joel managed the task of taking the chart show and making it into something unloved, and because this is reminiscent of the enthusiasm Radio One showed when they started there - indeed, they were the new Ant and Dec.
The pair themselves say the sorts of things that DJs say when they join new stations:
"It'll be great to go up against our old mate Vernon at 10a. That's if he can be bothered to turn up - his random game show schedule is demanding don't you know!"
Which would be amusing, if it wasn't tinged with bitterness - the couple, of course, have flirted with the idea of being on the television themselves, only TV doesn't seem that interested.