What with Cadbury's somewhat blase attitude to public health - demonstrated by the way they flogged salmonella-laced chocolates from a filthy factory - you might wonder who on earth would want to link their career to their products.
Step forward Joss Stone, whose career has now stalled so badly she's going to take the job advertising Flake. Like Anthea Turner did in her twilight years.
We're not quite sure what that attitude would be - moaning on about how people don't like her in Britain?
Presumably Cadburys are hoping that the launch of the Stone ads might stop people noticing that their prices are going up in January. And not just because of Stone's fee.