We7, the download company with Peter Gabriel's public face has pulled in six million dollars worth of funding to fuel its next stage of growth.
This is to improve on its current base of 100,000 users who listen to ad-supported downloads.
Sorry, did we say ad-supported? We mean:
It's telling We7's press release capitalises the b in Brand. Either they're very, very serious about adverts, or else each download comes with a spurt of Russell Brand on it.
The money might be well put to tempting some majors onto the platform - although there's quite a range of stuff on We7, there's something of a sense of it being a bit like shopping for records in an ex-jukebox box in a newsagents. It doesn't help that the press release trumpeting their millionth download last month revealed the significant milestone was someone adding The Spinners doing Maggie May to their collection.