You can't have failed to notice that, this year, Mother's Day is being cranked up a notch by the stores - there's a slightly unnerving sense that they've just swapped the signs on the Valentines stock to "For your Mum". Indeed, with sparkling wines, heart shaped chocolates and even - I swear - John Lewis slapping a "For Mother's Day" sign on its sexy knickers stand, the sense is that the shops are seeing Oedipus as their key customer this year.
The Independent has considered what all this means for the music industry and, naturally, called HMV's Gennaro Castaldo for advice:
Aha. And The Indie then tells us what the key sellers for this "credible and cool" market segment are:
Oh, yes. In touch with popular culture and that Rick Astley.