Bizarre leads this morning on a very, very slight story - Girls Aloud film chocolate bar advert. Even with Smart's obsession with the state of the Tweedy-Cole marriage, it's a strange thing to build your column around. Even odder is the headline:
We wondered if this was because KitKat were going to be emulating the Mars Cool 'Em campaign from way back (oh, you do:"Mars Cool 'em/ Cool 'em in the fridge/Mars Bars and Milky Way/ Cool your Bounty for a summer's day/ Ice-cool Topic/ Marathon too/ Cool 'em the whole summer through.... Yes, as a nation, we needed an expensive marketing team to tell us that if we put our chocolate in the fridge, it wouldn't be melty when it got warm.) But, no, it turns out that the headline just relates to how nippy it was outside for filming yesterday - something that we suspect Smart only mentions in the first place so he could do the Cheryl Cold joke in the first place.
Gordon almost spots the irony of the wafer-stick-thin band pushing chocolate, but not quite:
Smart also covers the announcement of the new Coldplay album title:
Now, we know Gordon is writing for Modern Painters, but surely he could have come up with a nice, spoon-feeding explanation of who Kahlo is without saying "I don't know anything about her, but Madonna likes her" - you'd have thought some reference to the Oscar winning film with Salma Hayek might have hit the spot.
Especially since Gordon is filling a little:
The lads called their first collection Parachutes and their last CD was X&Y.
In what way, exactly, is 'Parachutes' unconventional? And 'X&Y' is hardly 'Jesus Egg That Wept', is it?
Gordon also finds space for Sarah Nation's piece about Kerry Katona checking into the Priory, as filming a programme about how 'crazy' she is has started to harm her state of mind.