Tuesday, April 29, 2008

Now Trent Reznor takes on Ticketmaster

Having had a bit of chip away at the record labels, Nine Inch Nails are now trying to shake up online ticket sales. Or at least make them a bit more fan-friendly. Yes, you have to be registered to gain access, but unlike Glastonbury, where the registration confers upon you nothing more than the right to compete with everyone else to buy tickets, being registered with NIN comes with benefits: presale access, mostly. You pick up your ticket on the door, and go straight in - supposedly bypassing the risk of scalpers.

It'll be interesting to see how it works - and also what happens to the tickets which don't get sold this way. Will it mean genuine but unregistered NIN fans end up having to pay more for touted tickets in a tighter market?


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