Tuesday, April 08, 2008

Whatever happened to Ruslana?

There she was, winning Eurovision and taking the crown for Ukraine, back in 2004:

But what has Ruslana been up to since? It turns out that, while she still does the semi-naked dancey shout ostpop, she's now doing it with a political message, campaigning to reduce Ukraine's dependence on natural gas. It's not so much a carbon footprint issue as worries about Putin's control of the gas pipe, naturally.

So far, though, she's doing it all metaphorically:

Ruslana, who rarely uses her last name, Lyzhychko, doesn't sing about carbon footprints and gas prices; she sings about the wild energy of love.

It triumphs over a synthetic world, dependent on synthetic energy. In the video version, that world is represented by a pale, metallic-looking woman who gets her strength from a giant machine. She's transformed, though, into a kind of Wild Energy woman, reminiscent of Xena the warrior princess.

There's a worry that the issue isn't stimulating enough for young Ukranians; perhaps something a bit more direct might be helpful?

1 comment:

ian said...

Is she second on the bill at Glastonbury on Saturday night?

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