Darkness at 3AM: Have you got a light?

Britney Spears - who may or may not be pregnant, but almost certainly isn't - has a cigarette after an early-morning work-out session.

So, if she's smoking a fag, why have 3AM headlined the 'story':

No morning cigness as Brit lights up

If you must go with the "cigness"/"sickness" pun, shouldn't you at least drop the "no" in order to make any sense at all?