An email alerts us to the nifty deal done by IPC to get the NME picture galleries sponsored by RayBans.
RayBans used to be a cool youth brand twenty years ago, you know; now, they're riding off a fading reputation. Can't see any synergy between them and the NME there.
Still, there's nothing wrong with a bit of clearly-labelled sponsorship, so long as it's kept separate from the editorial and there's no suspicion that plugs are being scattered through the actual business of the paper, eh? The three plugs for the brand are entirely valid.
At least there's a faint stirring of conscience:
... and so long as you get a positive mention of the sponsor in while you try and salve your better nature, it's all okay, yeah?