Could there be value in that stuff which you'd normally be shucking off to landfill? If there's a vague celebrity conenction, you could be quids in. A company called Marquee Capital is looking to create an investment opportunity in high-grade celebrity memorabilia, with a strong focus on Madonna.
It'll take anything with a value - Gary Glitter's old teaspoons, Richard from the Verve's uncollected dry cleaning - but mainly, yes, it's suggesting you invest your pension scheme in stuff Madonna has touched. Why?:
* Achievements and Success – she is the most successful female music artist of all time and continues to flourish
* Diversity – she is not only a renowned singer/song writer, but Madonna has authored 5 children’s books, won a Golden Globe award for her role in Evita and more recently, designed a range of clothing for the retail chain H&M
* Supply / Demand Imbalance – the demand for genuine Madonna memorabilia outstrips the supply available; genuine Madonna memorabilia rarely come up in auctions – when they do become available, the increase in bidding activity drives the values up
The "otherwise ruthless industry" bit is interesting, suggesting that she has a kind of Daniel In The Lion's Den aspect to her.
Still: it makes sense, doesn't it? Madonna stuff will probably continue to grow in value, at least for the next few years (although long-term, we'd still suggest bricks and mortar would be less risky.)
So, the rest of the people whose discarded stuff is being invested in are equally top-notch, then?
Well, except Goldie Hawn, perhaps. And I'm not sure I'd want to gamble my plans for a comfortable old age on a part-share in Latoya Jackson's used leather trousers.