With a new Oasis album lumbering into view, it's surely time for Noel Gallagher to tell us that this time round, instead of the lumpenlennonisms of the last albums, this is going to be a whole different beast.
Yes, it's time:
Two drummers, you say? Like Rialto, then?
We love Noel's suggestion that something "a bit glam" might make it hard for Oasis to get airplay. Ooh! Careful there.
Still, you've got to almost feel sorry for a man who makes a fuss in 2008 because he's just now made an album that might not stick to a Britpop template. But will there be any tunes you can hum? Or bellow along to down the pub? Will there be songs to bash out on the joanna down the Bull and Bush? On the old pianer... anna...