Kelly Osbourne finally gets the chance to shake her head at the younger generation:
'If it was done for attention, it's a bit sad,' the 23-year-old told Virgin Radio.
'I did stuff like that when I was 19 as well, like get a tattoo because it pissed my mum off. It's just a big cry for help.'
Yes, given that before Sharon Osbourne tried to turn herself in Oprah Winfrey, she worked as a manager for a heavy rock band, the thought of a tattoo must have been so shocking for her.
It's good to see that Kelly - who is employed by both the BBC and The Sun to offer advice to youngsters in turmoil - reacts to someone issuing what she defines as a cry for help by dismissing them as "a bit sad". God help anyone who rings the Sunday Surgery having taken an overdose unless they really mean it, eh.
Actually, it's also interesting to see that Kelly thinks getting her tattoo is on a par with getting married. Admittedly, both carry the overhead of unpleasant injections into your body, but at least Peaches chose a way that can be removed with a quick annulment rather than the need for laser surgery further down the line.
Kelly is rightly annoyed by people who try to draw attention to themselves, of course. It stops people giving attention to her and her fabulous opinions:
Well, that's Dannii's falling-out with Sharon Osbourne explained, then.