An interesting take on SXSW from the Wall Street Journal. Sure, it's where exciting new bands gather to preen and show off... and then get co-opted to appear on a mobile phone ad:
Yes, yes, we know: bands have got to eat. But it's a little disappointing that SXSW is turning into a barrel where they can be hoovered up like so many fish. It'd be nice to think that bands turn up on advertisements because someone has made an emotional connection between track and product; this is more akin to a ad-track Amsterdam, where bands sit in the windows hoping for passing trade.