Jeff Jarvis has long suggested that, to do well online, you should do what you're good at, and link to the rest.
And yet the Daily Mail online continues to do pop.
First, it tries to cover The Ting Tings filming an Adidas commercial (sorry, "pop video"). Despite having to prod its readers about why they might care about these Thing Things:
The upcoming indie group were seen in their element last month as they performed a duet with Estelle at the Brit Awards.
Bringing their edgy style to the stage, it saw the band and Estelle segway between their hit That's Not My Name with her song American Boy.
The Ting Tings formed in 2004, but burst onto the music scene in May 2008 after their album We Started Nothing claimed the top spot in the UK charts.
So, that's an "indie band" somehow "in their element" playing a mainstream industry event in a mash-up with Estelle; the Ting Tings and Estelle apparently riding a self-balancing personal transportation device between two songs (and what about the third track they played?) and a band reaching number one before "bursting onto the music scene".
You'd think that the Mail might be on safer ground with U2. But not really:
U2 find a street that DOES have a name - it's theirs and it's in Manhattan
The whole point of "Where The Streets Have No Name" is about wanting to go to a place where the streets have no name. Which would suggest that finding streets with no names isn't a problem for them.