I suppose Bob Marley being used to flog things isn't new - but the latest plans from the Marley estate are step-up from selling posters to every student house in the UK and letting Persil use Three Little Birds:
Bob Marley drinks, luggage, stationery, hotels and video games could soon appear after the late reggae star's family struck a merchandise deal.
"We're open to licensing just about anything," said the late reggae icon's daughter Cedella. But she added: "If it is not right, we will not do it."
It's a little tricky, after you've thrown off your clothes and started rubbing dollar bills all over your naked skin, to then try and suggest you're doing so with dignity, isn't it?
Ms Marley said interest in her father was growing, almost 30 years after his death. "The things that dad spoke about are still the things that we all need to fix and work on," she said.
"Sometimes when you put on his records it's like he's talking about today, right now.
"The message is still about hope and peace and all of us coming together. That's what makes him special. All of us can relate to him."
Ah yes. The songs of struggle, and hope, that Bob was known for. How best can you capture that essential, dignified struggle?
There is already a Bob Marley Resort & Spa in the Bahamas, which could be the springboard for a string of Marley hotels.
That would be the way.