If you really wanted to create a poorly-targeted, toe-curling PR message, throwing this sentence in is going to help:
Coming off a major splash at Sundance where guests such as Katie Holmes, Elijah Wood, Adam Brody and Mark Ruffalo were in awe of her performance, Emii will be releasing her debut single, “Magic” via iTunes on April 6th.
Emii? That's perhaps the worst name in the history of recorded music, apart from late 90s rap act Sonyi-BMGi.
In case you want to know what excited Katie Holmes, Emii is, we're told:
the latest rockin pop female on the scene
And what does she have to offer?
With her stunning looks, sexy and charming personality, Emii is dazzling everyone she meets!
Sexy and charming. That's quite the full package.
And the music?
“Magic” is a fun, sexy song that begs the timeless question: “Is he the right one for me?”
Begging the question is a phrase which trips up the best writers, but here it's not only tripped the writer up, but pushed them down the stairs and hit them with a tyre-iron. I think they mean "asks".
In short, Emii is Avril Lavigne's older sister, and aimed pretty squarely at the market which thinks that getting a tattoo somehow makes you an outlaw.