How many times now have we seen reporters suddenly "discovering" that vinyl sales rising again? There's another piece in the Times doing pretty much that this morning. Naturally, HMV's apostle of Lazarus formats Gennaro Castaldo is waiting by a phone to sort-of explain this:
Gennaro Castaldo, of HMV, said: “It’s pretty much a niche product compared with CDs and downloads, but a reasonably healthy one that you can see carrying on into the future. It’s seen off cassettes and you get the feeling it will also be around after CDs as well, mainly because it has an emotional appeal.”
I've read about two dozen pieces like this over the last few years, and nobody - not even Gennaro - seems to have thought that the real reason vinyl sales have started to grow, slowly, over the last couple of years has been the spread of digitising turntables simply making it easier to play and capture vinyl after a decade or so where anyone trying to buy a record player would have looked like Griff Rhys-Jones in that Not The Nine O'Clock News sketch.