Noel Edmonds drives round in a London taxi, but has had problems because people won't believe he isn't a taxi driver. So he came up with a cunning plan:
"Noel's wife Liz came up with the idea of putting a shop mannequin dressed in real clothes on the back seat so it looks like there is always a passenger on board.
'And to make it more realistic she gave the giant doll a mobile phone constantly held to her ear! Now Noel hardly ever gets bothered - and he's delighted.'"
It's quite inspired. Although you'd have thought having Noel Edmonds in the driving seat would have been more off-putting than having a rubber lady in the back.