After yesterday's massive announcement from Facebook where they seemed to not really be entirely sure what it was they were announcing - it's not email, except for the emaily bit, but you can save your IMs because nobody has been able to do that before, right? - today it's Apple's turn to confuse a small tweak to the business with something calling for a massive announcement.
Supposedly, today The Beatles come to iTunes.
Stop shrugging, dammit. This is important, says the New York Times:
“It is very symbolic because Steve Jobs is a huge fan of the Beatles,” said Tim Bajarin, an analyst with Creative Strategies, who has been following Apple for more than two decades.That doesn't really make it symbolic, does it? That might make it nice for Steve Jobs, and the few people who like the Beatles and have mp3 players but have, for whatever reason, been unable to rip CDs.
You really hope there's going to be something else to announce - all-you-can-eat-pricing, perhaps - otherwise there's going to be a massive sense of underwhelmance: "You brought us here to tell us Being For The Benefit Of Mr Kite is going to be for sale? Seriously?"