You know the problem with herd instincts? They tend to lead to herding.
So it is with MySpace - or Myunderscoreunderscoreunderscore as its logo would have it - as visitors vanish faster than that pile of cash Rupert Murdoch gave them:
There were almost 63 million users of MySpace in February 2011, down from more than 73 million.MySpace are busy trying to spin this as good news:
Year on year the site has lost almost 50 million users, down from close to 110 million in February 2010.
MySpace boss Mike Jones has been putting a brave face on the falling numbers.Well, you can change a railway station into an art gallery, but if nobody comes to look at the pictures you're still sunk, aren't you?
He said the site is no longer a social network and is instead an "entertainment destination".