This is the economic reality of being a musician in the 21st century. The people who can and want to spend money on your music, will. The people who either can’t or won’t spend the cash will ALSO support you! They will rock up to your gigs, spread the word to their 100 friends and it will ripple outwards and reach unfathomable distances. The possibilities are so much greater now compared to the days when it took being signed to a big label to get you on Video Hits.To underline the point, he also made his music available for free as well.