As more and more TVs get connected to the internet, with the ability to stream YouTube and other videos through the big screen, is there any segment of the TV industry looking more doomed than the music video channel?
We can only assume Global needs a massive tax write-off, then, as it brings Capital and Heart to the TV.
Yes, not one brand, but two largely unloved and virtually identical brands. Pumping out videos 24 hours a day.
Apparently brands unextended are not brands at all:
[Ashley] Tabor, Global's founder and executive president, said: "Global prides itself on clear, simple brand propositions for its consumers.Living in Milton Keynes, my experience of people's view of Heart's brand quality would mean the TV service should operate for years under the Horizon brand, with lots of local content, before slowly declining and eventually adopting the Heart branding timed with an 'All Bruno Mars, all the time' policy.
"Brand extension is a natural thing for us to do, for example online, mobile and live events, so I'm delighted we're now bringing both Heart and Capital's top-class brand quality to music television."
It might sound crazy to launch music video channels in 2012, but in a way, it makes sense - nobody watches Heart when it's on the radio, and nobody will watch it on the TV.