I'm not entirely sure that there's ever before been a point where 'BBC invite pitches to supply beds and jingles for Radio One programme' has ever constituted a general-interest news story before. Today it has, though. Mainly because nobody is going to have to find a rhyme for "Grimshaw":
In a document sent to music firms, the station said it was looking to commission a new theme different to previous shows.Excuse me, I've got a thirty page document I have to remove all references to "Arnold the dog - but this time with lasers" from.
It said the theme must "sound slickly produced and original" and feature "live instrumentation and an identifying motif (logo)".
The Radio 1 breakfast show with Nick Grimshaw begins on 24 September.
"The new breakfast show will sound young, exciting, big and confident," the document goes on.
"It needs to stand out and not sound like any previous BBC Radio 1 breakfast shows. Please steer clear of sung jingles and variants of breakfast themes and identities past and present."