Tuesday, October 02, 2012

Primark to make HMV's life more miserable

A couple of weeks ago, I was in BHS - it's a handy cut-through to shops you might use - and noticed they've gone big for CD sales. Not just the sort they've done for a while, cheapo compilations, but actual chart CDs and to such an extent that you could probably expect to get what you were looking for, if you weren't too fussy and not after catalogue.

Now, Primark is getting in on the CD retailing business. Again, it's going to be better for you if you want Lady GaGa rather than Cate LeBon, but it's a surprising spasm of life from a declining product.

It's also a bit of bad news for HMV, who hadn't exactly been doing well as the only CD retailer on the high street. Now, the clothes shops are going to cherry-pick off customers who want the top-selling albums; the few people who don't shop online are already buying from supermarkets. Now the market will be further split by those adding an Ellie Goulding album to a quick couple of bras and some socks.

Why are Primark doing it, though?

Primark, which has 242 stores across the UK, decided to trial entering the music market as "fashion and music have always been synonymous", a spokesperson told BBC News.

"Primark has a strong relationship with licensed product and the CDs are a natural complement to Primark's merchandise," they added.
No, neither of those explanations seem that convincing.

The idea of music and fashion being synonymous is passable, but it does rather assume that fashion and Primark are synonymous, doesn't it?


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