If you read the round-ups of what's popular on the site, you'll know a perennial favourite item is AC/DC's firm holdout against iTunes:
“We don’t make singles, we make albums,” [Angus Young] told the Telegraph. “We believe the songs on any of our albums belong together. If we were on iTunes, we know a certain percentage of people would only download two or three songs from the album. We don’t think that represents us musically.”Apparently, they've had a bit of a rethink. Look at the front page of their website:
To an outsider, it might look like they've achieved nothing by not being on iTunes for the last half-decade other than missing out on a half-decade of sales (albeit of individual songs rather than albums.)
But why now? What has made them change their mind? Apple hasn't shifted. I guess that there's only a couple of weeks until the current release of iTunes is replaced by the new one and...
ohmygod - that's it, isn't it?
AC/DC were just waiting for iTunes to go up to 11.