Spotify to try TV advertising

In a bid to become the Kings And Queens of music streaming, Spotify are taking to the TV to advertise their wares.

Oddly, it seems Spotify have chosen an expensive, lush, produced advert, which compares strangely with the bursty, shouty adverts they host on their own service. Almost like they don't really think that approach would be very effective.

The advert is going to be flung onto The Voice, prime-time on NBC. So not really being targeted at anyone who cares about music.