Gordon in the morning: Not in my rebranded name

In a bid to try and distance himself from his own company, Rupert Murdoch is to change the name of News International to News UK.

It's a fresh start. Making it clear that whatever you think about the company that was prepared to hack into a dead child's phone in the search of a story, it's a totally different place. Gone is the callous behemoth who would try and exploit a child's tragedy for a few extra sales.

It's a new dawn. It's a new day.

So, News UK, what have you got for us to illustrate how your company is a different place?

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By PETE SAMSON, US Editor
and JAMES DESBOROUGH

Never mind, Rupert. Perhaps leave it a week and see if News Europe works.